Raw Hire

Raw Hire Case Study

The challenge.

Our first campaign for new client Raw Hire was their first serious foray into B-to-B marketing and was developed to position them as not only being a specialist ‘Mine-spec’ vehicle hire company but one that has the business acumen to design innovative, long-term business solutions. Rather than compete on price discounts and short-term deals Raw Hire would rather have discussions with their clients’ CEO’s, General Managers or Procurement Officers about long-term business plans.

The solution.

Our creative solution was to juxtapose the two sides of every business in the resource sector – the team on the ground in the Pilbara who use the vehicles, and the management side on the city who negotiate the deals. Raw Hire can deliver for both with a comprehensive range of mine spec vehicles and holistic business solutions that work for both sides of any resource sector business – in the field and on the Terrace.


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