Adventure World

Abyss Digital Case Study

To launch their new $12m Roller Coaster, Adventure World needed a new brand and a campaign that would engage WA's thrill seekers. SHEDcsc developed the new Abyss brand then worked closely with RedTiki to create an online campaign centered around a game. Teams of two competed to become the 'Chosen Ones' and the first to ride ABYSS at the official launch.