BGC Contracting


BGC Contracting briefed us to develop a new brand positioning that would position them as a tier 1 supplier to the resources sector.

In response to the challenge, we developed a unique Brand mantra; BGC CONTRACTING. 110%

This is a really simple but powerful statement. It’s not so much a positioning line but an attitude that permeates the entire company from the boardroom to the coalface. It says that BGC Contracting give it their all and go the extra mile every time. It’s about doing everything possible and more to get the job done on time and on budget. It’s this attitude that motivates their people and drives their success.

The new positioning was launched nationally with a major campaign featuring new website, press, digital, digital outdoor, internal comms and corporate videos.