Danny Green

Coward's Punch

The Danny Green 'Cowards Punch' campaign started off as a local social change initiative which transformed into a national multi-media and PR phenomenon. Sickened by a string of fatal One Punch attacks in Perth, Danny Green decided enough was enough. With local production company Soul Films, SHEDcsc developed a campaign and an initial TVC script for Danny. The aim was to gain public and media support to put pressure on the Government to run the message and develop the campaign. Ultimately the NSW Government backed Danny and ran the campaign.